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7 Steps to Producing and Promoting SaaS Webinars
B2B software-as-a-service companies increasingly are producing webinars to reach potential customers who are ready to buy. Managed service providers can demonstrate their expertise and nurture leads by producing interesting webinar content and promoting it aggressively to their most likely leads.
Interested in exploring the benefits of hosting your own webinar? Assert Digital has assembled this handy how-to guide:
- Determine your target audience: Identify the specific audience you want to reach with your webinar. This can help you tailor the content to their specific needs and pain points, and make it more relevant to them.
- Choose a topic: Decide on a topic that is relevant to your target audience and that showcases your SaaS product in the best light. Consider the specific challenges or questions that your target audience has, and how your product can help solve those problems.
- Identify a speaker: Choose someone who is knowledgeable about your SaaS product and who can effectively communicate its benefits to your target audience. Consider bringing in a customer or user to speak about their experience with the product, as this can be especially impactful.
- Create an outline: Plan the content of the webinar and create an outline of the key points you want to cover. This can help you stay organized and ensure that you cover all the important information.
- Promote the webinar: Use a variety of channels to promote your webinar, including email, social media, and paid advertising. Make sure to include a clear and concise description of the webinar and the benefits of attending. You can also offer incentives, such as early-bird pricing or a free trial of your SaaS product, to encourage sign-ups.
- Host the webinar: On the day of the webinar, make sure to have a clear and well-structured presentation that is easy to follow. Encourage interaction with the audience through Q&A sessions and other interactive elements.
- Follow up with attendees: After the webinar, follow up with attendees to thank them for attending and offer them additional resources or information about your SaaS product. You can also use this opportunity to ask for their feedback on the webinar and gather insights that you can use to improve future events.
Webinars can deliver strong ROI by converting high-quality lead leads and exposing your SaaS product or managed service provider solutions to qualified prospects nearing the purchase stage.
Julie Edgett, Founder and Growth Leader
She is passionate about partnering with innovators and status quo challengers to drive market share growth for B2B SaaS and technology services firms. From her time in dot com portfolio companies to today, she thrives on crafting, running and optimizing novel growth strategies for her clients so they become “must have’s” instead of “nice to know about’s.” When she’s not dreaming up new ideas for clients, she enjoys hanging out with her husband and two teenage boys on the lake.