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Dominate Your Domain with Pillar-Based Marketing Content
Pillar-based marketing optimizes content marketing by strategically focusing on creating a portfolio of quality content articles (known as pillars) around specific topics. These pillars which serve as launching point for establishing a brand’s authority in its industry vertical or market. The concept of domain authority shifts in pillar-based marketing in several ways:
- Focused Topics: In pillar-based marketing, a brand focuses on creating content around specific topics, which can increase its authority in those areas. This is a shift from the traditional approach of creating generic content that covers a wide range of topics.
- Long-Term Strategy: Pillar-based marketing is a long-term strategy that aims to establish a brand's authority over time. It's a shift from short-term tactics that aim to drive immediate traffic or engagement.
- Holistic Approach: The pillar-based approach considers the overall content ecosystem and how individual pieces of content fit together to support the brand's overall authority. This is a shift from a piecemeal approach where individual pieces of content are treated as isolated entities.
- Emphasis on Quality: Pillar-based marketing places a strong emphasis on creating high-quality, informative content that provides value to the target audience. This shift away from low-quality, spammy content that may have been used in the past to manipulate search engine rankings.
Pillar-based marketing can move domain authority rankings in favor of B2B SaaS companies that adopt it by building creating a foundation of quality content and taking a long-term approach to the organization’s overall customer engagement ecosystem.
Julie Edgett, Founder and Growth Leader
She is passionate about partnering with innovators and status quo challengers to drive market share growth for B2B SaaS and technology services firms. From her time in dot com portfolio companies to today, she thrives on crafting, running and optimizing novel growth strategies for her clients so they become “must have’s” instead of “nice to know about’s.” When she’s not dreaming up new ideas for clients, she enjoys hanging out with her husband and two teenage boys on the lake.