A Content Marketing Gameplan for Startup and Growth-stage SaaS companies
Content marketing – blogs, whitepapers, videos, and social posts that offer advice and tips without explicit marketing angles – is a great strategy B2B SaaS firms can employ to demonstrate their comprehensive understanding of their industry, best practices, and customer challenges. Here’s how you can launch your startup or growth-stage company’s content marketing program:
By following these steps, SaaS companies can build their authority and establish their brand as a thought leader in their industry. The key is to create valuable content that provides real value to your target audience and promotes your unique value proposition.
Scott, Senior Content Creator
A writer for more than 30 years, Scott combines promotional, authoritative language with an approachable style to create public relations and marketing material that reinforce brand positioning. An undergraduate degree in journalism and an MBA in marketing ensure his proven approach generates customer loyalty and for clients in professional services, manufacturing, healthcare, CPG, energy, SaaS, and a variety of other industries.. When he ventures out of the “writing cave” he enjoys traveling with his wife and sons, cheering on the Detroit Tigers and Vegas Golden Knights, and playing with the family rescue mutt, Biscuit.