Our Mission

We work hard to constantly discover and deliver the most effective, seamless content experiences so more high-value prospects will know, trust and engage.

Why Our Team Is Your Best-Fit Solution

We are a targeted, proven group of Dallas Fort Worth, Texas based digital marketing experts focused on delivering seamless customer journeys, based on value-driven content strategy across multiple channels including paid search, email marketing, marketing automation, webinars, trade shows, personal-specific web content, LinkedIn and more.  Our approach ensures your team is armed with the assets and the assistance needed to produce and optimize every touch point in the new world of content marketing.

Get To Know Us

Jim Edgett, MBA

CEO, Senior Digital Strategist

Jim is the Head of Digital Strategy and Innovation for Assert Digital. As a former Silicon Valley Internet pioneer at several marketing technology start-ups, he continues to be at the forefront of the convergence of marketing, data and technology. Recently, he led digital transformation efforts for an Omnicom agency at its largest clients including: AT&T, Novartis and Citi.

He combines this recent experience with over two decades of digital strategy and marketing execution creating compelling, measurable and engaging campiagns.

Jim holds a Master’s in Business Administration and when he’s not speaking, or working with our clients, he can be found training for his next marathon or spending time with his wife and two sons.

Julie Edgett

President & Digital Marketer

Innovative digital marketer obsessed with helping high-growth firms effectively implement Marketing 2.0 best practices backed by data-driven decision making. Focused on understanding and communicating to the customer’s needs and challenges to catalyze the artful prescription of digital strategy and respective execution. Deep professional competency in search engine marketing, inbound marketing, social media marketing, online advertising, SEO copywriting and website/campaign optimization. Dedicated to using data to determine the most effective tactics to achieve the organization’s corporate goals to drive business value.

- 15+ years Digital Marketing expertise
- 7+ years SEO copywriting and brand storytelling
- Internet marketer since before it was cool
- Leader and beloved account manager
- Effective campaign & project management
- Devoted problem solver & communicator

Cortney Sargent, Sr.

Graphic & Web Design Consultant

Cortney is an award-winning graphic designer and web designer & developer bringing 10 years of experience establishing brand awareness for small to large businesses and enterprise companies. he brings his gift to the Assert Digital team and crafts tailored designs for every media for our clients from print, to web to email and beyond. Cortney specializes in brand development, creative direction and the WordPress development, from customizing existing templates to building sites from scratch.

Joe Phoenix

Video Producer & Mixologist

Joe has over 10 years of professional recording experience and now focuses on developing creative video content for businesses from Fortune 500 to start-ups. He handles complete project production from start to finish for a variety of innovative video forms including 2D animations, white board sketches and 3D animated elements. His background in radio formerly as a show host, makes him an all start talent with an ear for the mix combined with an eye for style.

In his free time Joe plays in a band and hangs out with his family.

Lisa McEwen

Brand Journalist

Simply put, Lisa helps brands get noticed. She creates content - from blog articles to emails - that enable brands to reach customers and generate sales. Her writing experience is rooted in 10+ years of journalism experience, so she knows how to write informative yet conversational content.

Her resume includes content creation for big names like Nationwide, DeVry University and Walmart, but her passion is working with smaller companies that work hard to excel in their industry.

When she isn't writing, you'll find Lisa hanging out with her husband, two daughters and the family bulldog.

How We Work

Custom Content Marketing Projects

Producing great content is more important than merely publishing “stuff.”   That’s why we help our clients create measurable campaigns with real-world outcomes that can be tracked from the moment the piece of content is published. We help our clients with key-peak content needs that may exceed the breadth of their internal team.  Our team of writers and designers craft long-form, case studies, emails for sequences and entire SEO-copywriting for entire websites.

Need technical help?  No problem, we have the content and technical savvy to deliver responsive and on-brand email templates for leading marketing automation platforms like Hubspot, Marketo and Mailchimp to full website rebuilds in WordPress.  Our developers and founders ensure your custom content projects are on-time and on-budget.

Digital Marketing Engagement

Think of us as an extension of your team.  We are focused on walking with you every step of the way to generate leads and cultivate conversations with customers to move them along the purchase pathway to a sale.  Our process of creating personas, designing content for their individual buyer journey and building marketing automation workflows and building high-converting websites and social media campaigns all work together to drive revenue.

Measurable marketing is how we work.  No activity goes unaccounted for – we are constantly vigilant over the best ways to spend your budget, whether it be directed at launching a new brand or cultivating new inbound leads.  Together we survey your customers to gain insights, and we work with you put those insights into practice.  You’re charting a new course and we’re here to help!