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7 Steps to Producing and Promoting SaaS Webinars
B2B software-as-a-service companies increasingly are producing webinars to reach potential customers who are ready to buy. Managed service providers can demonstrate their expertise and nurture leads by producing interesting webinar content and promoting it aggressively to their most likely leads. Interested in exploring the benefits of hosting your own webinar? Assert Digital has assembled this […]
Use Hyper-specialized Emails for More Qualified SaaS Leads
Segmenting sales leads into definable category personas allows B2B software-as-a-service providers to personalize email communications to create a more enjoyable and convertible customer journey. Showing potential clients that you understand their particular challenges based on their target market and growth stage is key to activating a winning customer relationship management program. Here are a few […]
SaaS Demand Generation Best Practices 2023
Every software-as-a-service firm must build a formal, repeatable, and scalable plan for generating demand for their services. Lead generation is the time-proven method service firms need to create revenue opportunities and show their capabilities to potential clients. Performed correctly, demand generation not only delivers impressive return on marketing investment but also enables exponential growth by […]