Fusion Consulting, Inc., an INC 500 | 5000 SAP Gold Partner, specializes in big data visualization and data management software for multiple industries with a specific focus on healthcare.
Their tenure of implementing large-scale data management solutions and customizing data visualization implementations for various industries led them to build a suite of “big-data accelerators” to speed the time-to-value for their clients.
Due to the regulatory changes in healthcare, Fusion’s big-data accelerator for the industry was in demand. They realized their need for a targeted digital marketing strategy to build awareness and generate leads for their platform.
Fusion’s business is implementing solutions, not managing new marketing efforts. With no dedicated in-house resources to marshal for this effort, they decided to engage Assert Digital to address their top challenges.
Need To Rapidly Launch Their New Product
With significant risks on the line for healthcare organizations catalyzing the opportunity for Fusion, they quickly realized the need to brand their healthcare accelerator platform. Their long-term partnerships with Cisco and SAP provided a significant opportunity to sell their accelerator, which they would not be able to take advantage of until the product messaging and assets were in place.