Leveraging 7 Proven Steps to Accelerate SaaS Startup Growth
Developing, formalizing, and following a growth strategy provides your software-as-a-service company with an outline of operational and marketing strategies and a plan for mobilizing these strategies and initiatives. A plan based on your growth methodology will inform all your customer communications, engagement, and conversion tasks. It is a key component of a B2B SaaS company’s launch and growth-stage performance as it expands the service’s market penetration through the appropriate marketing media mix.
Here’s what you need to do to build and execute your growth methodology:
This methodology is flexible and can be adapted to the specific needs of the SaaS startup, but following these steps can help the company achieve sustainable and long-term growth.
Julie Edgett, Founder and Growth Leader
She is passionate about partnering with innovators and status quo challengers to drive market share growth for B2B SaaS and technology services firms. From her time in dot com portfolio companies to today, she thrives on crafting, running and optimizing novel growth strategies for her clients so they become “must have’s” instead of “nice to know about’s.” When she’s not dreaming up new ideas for clients, she enjoys hanging out with her husband and two teenage boys on the lake.