Marketing Automation

Marketing automation ensures at any point when the “conversation” with a contact needs to continue, but does not warrant the attention of direct or inside sales rep’s, the contacts are nurtured so your product or service and brand remain top of mind.

This is accomplished by creating intelligent, event-based conversion pathways and fueling those with high-value content designed to move the contact along the buyers journey. This is particularly valuable for the hundreds of thousands of contacts that are NOT sales ready – they must be continuously communicated with to ensure the conversation does not end before the contact

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