Outcomes: N-Dimension

By December 8, 2017Outcomes

Assert Digital ran all marketing aspects for N-Dimension Solutions in 2017. Their skill set has been a perfect match for an entrepreneurial company seeking to grow new customer acquisition in a timely manner. Most recently they helped craft two lead generation programs in the past 60-days which resulted in additional warm sales leads which will fuel our growth engine in 1H-2018.

Tom AyersCEO, N-Dimension, Inc.

THE CHALLENGE

Utilities throughout North America face ever-increasing cyber threats. This trend positioned N-Dimension to realize tremendous opportunity as they prepared to launch their new managed security solution targeting large COOP, Municipal and Investor Owned Utilities.

Their utility industry association relationships and PR needs required constant management and content creation for on-going, top-of-mind awareness. Additionally, thousands of industry contacts were languishing in their CRM and needed proactive nurturing and education to move individuals from solution awareness to a purchasing mindset.

200% increase in sales leads

200% increase in sales

Developed due to multi-touch email campaigns resulting in increased revenue forecast for upcoming quarter

New Product Launch

New Product Launch

New product launched successfully with direct and indirect sales channels

75% Decrease In Time Spent Nurturing Leads

Sales team’s efforts stayed focused on opportunities

75% decrease in time spent “nurturing leads” ensured the sales team did not spend time nurturing non-sales ready contacts.

THE SOLUTION

  • Created content calendar and produced all assets needed to drive awareness on social media channels, website and within Utility Association relationships
  • Crafted partner specific content and sales tools for major government contractor relationship
  • Artfully crafted personalized omni-channel campaigns focused on educating key contacts of cyber security risks, trends and topics
  • Developed a series of press releases to support corporate brand awareness and share the successes of customers
  • Managed pre and post event marketing communications
  • Refreshed product brand design and messaging to reflect advanced new features for enterprise market launch