Holiday Campaigns Make Cyber Monday Super Success
Haven Collective is a Yoga and athleisure apparel start-up built to deliver on their mission to “provide a HAVEN for bodies in motion – clothing that is graceful and intelligent, and activates one’s highest sense of self.” That’s a tall order for apparel, but founder Tracy Squillante decided to do no less.
When it came to making their first Cyber Monday a success, they reached out to Assert Digital to craft creative email campaigns to ensure top-sales during e-tailer’s highest sales event. Together with their in-house team we brainstormed several campaign concepts and presented content concepts for the campaigns. Once these were decided we helped with segmenting their database, crafting subject lines and calls-to-action that would drive commerce and engagement.
Over the course of the campaigns, HAVEN achieved top sales and make their first holiday shopping season a total success!