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9 Best Practices for SaaS Website UI/UX Design in 2023
Few website users will put up with clunky design, confusing navigation, and unintuitive functionality. Effective software-as-a-service user interface and user experience (UI/UX) on the other hand invites users to explore the website, learn more about the company, and imagine how the services it provides can benefit them. Assert Digital has compiled a list of ways to optimize your SaaS company’s website with enticing design elements to keep visitors engaged:
- Mobile-first approach: With a large percentage of users accessing websites on mobile devices, it's important to prioritize mobile design and ensure that your website is responsive and optimized for smaller screens.
- Personalized experience: Use data to provide personalized experiences for each user, such as tailored recommendations, customized dashboard displays, and personalized messaging.
- Minimalistic design: Keep the design simple and clean, with a focus on functionality and ease of use. Avoid clutter and redundant information.
- Intuitive navigation: Make it easy for users to find what they're looking for by using clear and intuitive navigation. Consider using tools like search and breadcrumb trails to help users quickly find what they need.
- Focus on readability: Use legible fonts and colors that are easy on the eyes, and ensure that the text is well-spaced and easy to read.
- Use micro-interactions: Add subtle animations and interactions to improve the overall user experience and provide feedback for user actions.
- Accessibility: Make sure your website is accessible to users with disabilities, including those with visual, auditory, motor, and cognitive disabilities.
- Speed: Optimize your website for speed to provide a fast and seamless user experience. This includes using lightweight images, compressing files, and using a content delivery network.
- User testing: Regularly conduct user testing to get feedback on the design and functionality of your website and make improvements based on user feedback.
Follow these guidelines to create a website that provides a great user experience and drives engagement and conversions.
Jose, Lead Web Developer
I have a passion for developing websites and specialize in WordPress site development. My focus is on creating responsive websites that are aligned with UI/UX principles and support SEO best practices – which are always changing! When I’m not working on a website, I enjoy working out and exploring new fantasy novel releases.