SaaS Cybersecurity Managed Service Provider Doubles Its Sales Qualified Leads

“Assert Digital ran all marketing. Their skill set has been a perfect match for an entrepreneurial company seeking to grow new customer acquisition in a timely manner. ”

Tom Ayers

CXO Advisor

SaaS Cybersecurity Managed Security Solution Provider

“Assert Digital ran all marketing. Their skill set has been a perfect match for an entrepreneurial company seeking to grow new customer acquisition in a timely manner. ”

Tom Ayers CEO

CXO Advisor

SaaS Cybersecurity Managed Security Solution Provider

INCREASE IN SALES LEADS

Through consistent, integrated monthly prospecting campaigns.

LESS TIME INVESTED

By sales reps in nurturing “non-sales-ready” leads

EMAIL TOUCHPOINTS

Delivered to persona-specific audience segments over 12 months.

A leading utilities-focused cyberthreat monitoring managed service provider needed to collect more and better-qualified sales leads and develop coordinated marketing collateral and sales outreach tactics to close the sales. 

Unfortunately, utilities, governments, and commercial enterprises at the time often underestimated the economic and safety hazards posed by cybercrimes, ransomware, and data security breaches. The company’s marketing team faced a litany of challenges:

Assert Digital diagnosed the problem as a need to educate the target market and demonstrate the benefits of the company’s cybersecurity SaaS software and monitoring services among large municipal utilities, put “ready-to-buy” prospects in contact with in-house sales professionals, designate other contacts to more automated marketing efforts to elevate them to sales-ready status, and give the sales team the tools they needed to convert prospects into clients.

We accomplished this through a complete rebranding, audience segmentation, and outreach campaign:

These efforts all pointed to one specific outcome: driving utilities to sign up for a 90-day trial of the company’s software and monitoring service.

The marketing campaign resulted in double the number of highly qualified sales leads generated compared to pre-campaign totals. The company’s salesforce devoted more of their time and resources to nurturing these promising leads thanks to Assert Digital’s lead-qualification service. Lower-likelihood customers were placed in an automated marketing project designed to move them through the funnel and ready them for sales professionals to close.

The campaign was so successful in creating a sustainable growth strategy SaaS prospecting and closing process that the company was acquired within a year of the conclusion of Assert Digital’s campaign.

Assert Digital can deliver similar sustainable results through our on-point messaging, tailored strategies, and marked-oriented brand management.

ASSERT DIGITAL SERVICES MOBILIZED

B2B Brand Systems

Developed imagery standards and textual tones to align with business development goals.

B2B Demand Generation

Activated the most “buy-ready” CRM leads and attracted new prospects matching the client’s target persona.

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