Persona-Centric SEO Copywriting Delivered On-Time and Budget for Hybrid SaaS Product Launch

“I worked with Assert Digital multiple times. The team is brilliant in their ability to simplify and articulate messaging for complex, high-tech products and services. They understand software and how to position for the buyer. The team at Assert Digital is seasoned in both sales and marketing leadership, and they are truly differentiated by their tenure in corporate vs. agency. They start with corporate goals and the needs of the sales organization, and aim to fill gaps that drive revenue.”

Samantha Folley MBA

SVP of Marketing
Subsurface Visualization Software

“I worked with Assert Digital multiple times. The team is brilliant in their ability to simplify and articulate messaging for complex, high-tech products and services. They understand software and how to position for the buyer. The team at Assert Digital is seasoned in both sales and marketing leadership, and they are truly differentiated by their tenure in corporate vs. agency. They start with corporate goals and the needs of the sales organization, and aim to fill gaps that drive revenue.”

Samantha Folley MBA

SVP of Marketing
Subsurface Visualization Software

ORGANIC KEYWORDS

Branded, persona-specific, high-value, and highly competitive keywords identified and defined

PREPARED

For new website launch for release of hybrid cloud product

SEO Copywritten Pages

Search engine optimization for more than 50 webpages and four newly developed customer personas

The best-performing and most widely used commodity trading and risk management software platform engaged Assert Digital to manage a transformative marketing campaign in conjunction with its relaunch as a cloud-based solution.

The move from on-premises deployment to the cloud necessitated a re-imagining of the company’s online positioning and a comprehensive website redesign, reconfiguration and rewrite.

Assert Digital’s role was to align with the internal stakeholders on the product, sales and market teams.  Following an interactive discovery workshop, the new site content was structured to clearly communicate the value proposition of upgrading to the new hybrid-SaaS product, while reinforcing new keywords targeted for organic ranking to attract new customers and upsell existing ones.

Overall, this process following empowered these outcomes:

Assert Digital’s efforts paid off, as the website redesign was completed and online in advance of the company’s strategic pivot to online deployment. The website project was delivered on time and under budget.

The website rewrite enabled the traditional on-premise software provider to launch the hybrid-cloud SaaS solution by provided new keyword focused content and messaging aligned with this new product.

This new product eventually culminated in the acquisition of the company by a holding company in pursuit of major commodity trading and risk management platforms.

ASSERT DIGITAL SERVICES MOBILIZED

Website Development and Branding

We redesigned the company’s site with colors, images, and copy to stand out and be remembered as it established itself as the leader in its new vertical.

Creative and Content

Assert transformed the company’s website into a valuable sales tool by creating relatable content highlighting persona-specific paths to conversion.

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