Dominate Your Domain with Pillar-Based Marketing Content
Pillar-based marketing optimizes content marketing by strategically focusing on creating a portfolio of quality content articles (known as pillars) around specific topics. These pillars which serve as launching point for establishing a brand’s authority in its industry vertical or market. The concept of domain authority shifts in pillar-based marketing in several ways:
Pillar-based marketing can move domain authority rankings in favor of B2B SaaS companies that adopt it by building creating a foundation of quality content and taking a long-term approach to the organization’s overall customer engagement ecosystem.
Julie Edgett, Founder and Growth Leader
She is passionate about partnering with innovators and status quo challengers to drive market share growth for B2B SaaS and technology services firms. From her time in dot com portfolio companies to today, she thrives on crafting, running and optimizing novel growth strategies for her clients so they become “must have’s” instead of “nice to know about’s.” When she’s not dreaming up new ideas for clients, she enjoys hanging out with her husband and two teenage boys on the lake.