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Track Website Visitor Referrals in Hubspot
Knowing where your website traffic originates gives your SaaS, managed service, startup, or growth-state company valuable insights into which of your messages resonates most with your target audience. Hubspot allows you to track which third-party websites are referring the most traffic to your site, helping you develop more strategic marketing campaigns. Here’s how to track visitors’ paths to your website in Hubspot: Make sure your HubSpot tracking code is installed on all pages of your website.
- Go to Reports in the HubSpot navigation menu, then select Analytics Tools.
- Click on Sources under the Acquisition section.
- In the Referral section, you'll see a list of all the websites that have referred visitors to your site.
- To see more details about a particular referral source, click on the name of the website.
- You'll be able to see information such as the number of visits, contacts, and customers generated from that referral source, as well as the pages on your site that the referral traffic is visiting.
- To see a breakdown of the referral source by specific pages, click on the Pages tab.
By tracking website visitors from referring websites in HubSpot, you'll be able to see which referral sources are responsible for your traffic and conversions, and you can use this information to optimize your marketing strategy and focus your efforts on the most effective channels.
Julie Edgett, Founder and Growth Leader
She is passionate about partnering with innovators and status quo challengers to drive market share growth for B2B SaaS and technology services firms. From her time in dot com portfolio companies to today, she thrives on crafting, running and optimizing novel growth strategies for her clients so they become “must have’s” instead of “nice to know about’s.” When she’s not dreaming up new ideas for clients, she enjoys hanging out with her husband and two teenage boys on the lake.