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Dominate Your Domain with Pillar-Based Marketing Content
Pillar-based marketing optimizes content marketing by strategically focusing on creating a portfolio of quality content articles (known as pillars) around specific topics. These pillars which serve as launching point for establishing a brand’s authority in its industry vertical or market. The concept of domain authority shifts in pillar-based marketing in several ways: Focused Topics: […]
A Content Marketing Gameplan for Startup and Growth-stage SaaS companies
Content marketing – blogs, whitepapers, videos, and social posts that offer advice and tips without explicit marketing angles – is a great strategy B2B SaaS firms can employ to demonstrate their comprehensive understanding of their industry, best practices, and customer challenges. Here’s how you can launch your startup or growth-stage company’s content marketing program: […]